From “First-Time Buyers” to “Loyal Advocates”: How to Turn One-Time Customers into Brand Devotees

In today's competitive business landscape plagued by product homogenization, acquiring new customers is like casting a net in the vast ocean—requiring immense investments of manpower, resources, and capital. In contrast, transforming new customers into repeat clients and ultimately cultivating them into loyal brand advocates is akin to nurturing a well-stocked...