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The entrepreneurial journey is fraught with challenges. Among these, one of the most critical and often daunting—beyond product development or market expansion—is the fundamental question: “Where will the funding come from?” Common financing avenues include private loans (fast but risky), equity issuance (which can bring in both capital and strategic...

Amid the booming e-commerce industry, live stream shopping has taken the global consumer market by storm like a powerful whirlwind, becoming a new frontier for brand and consumer interaction. Unlike the one-way communication model of traditional e-commerce, live stream shopping not only promotes products through real-time broadcasts but also creates...

How can you turn new customers into loyal repeat clients? Many salespeople are eager to use various "sales pitches," attempting to quickly close deals with smooth talk. However, such approaches are often short-lived. If the product fails to meet expectations or follow-up service is lacking, customers may not only walk...

"A coffee that costs twenty yuan—why do some people insist on paying double for Starbucks? Is Starbucks coffee really that much better?" Of course not! "So why are they willing to pay a premium?" The reason is simple: customers care about more than just the price and quality of a...

Amid an increasingly challenging e-commerce environment and rising online advertising costs in Hong Kong, traditional marketing strategies such as SEO (Search Engine Optimization) and EDM (Email Direct Marketing) are no longer sufficient for brands to stand out in a highly competitive market. This reality has forced more and more businesses...

"I really want to start a business, but I have no idea where to begin…" This might be the silent cry of many aspiring entrepreneurs. Starting a business is like embarking on an adventure without a map—full of passion but unsure where to set off. So, how can you break...

In the era of information overload, consumer attention has become increasingly scarce. Traditional marketing tactics like ad bombardment and discount promotions are not only losing effectiveness but may even annoy consumers. So, how can brands break through the noise, ensuring consumers not only remember them but also actively engage and...

In today’s fiercely competitive business landscape, innovation is the core driver that enables companies to achieve sustained growth and stand out from the crowd. However, even with groundbreaking ideas, businesses may struggle to turn their visions into reality if they face financial constraints. Fortunately, the government now offers various funding...

In today’s rapidly evolving technological landscape, generative AI has emerged as a powerful new wave, revolutionizing industries across the board. From text generation and image creation to data analysis, integration, and document automation, generative AI has become an almost "omnipotent" collaborative partner. According to a survey by a multinational HR...

Building a loyal and ever-growing customer base is key to every entrepreneur’s dream business. However, achieving this requires knowing how to understand your customers. Only by uncovering their deepest desires and engaging with them in ways that exceed expectations can we create products or services that truly meet their needs—turning...