Author: admin

Do you, with an entrepreneurial dream, often find yourself "working late into the night every day, yet still feeling far from your goals"? In fact, the key to this issue may not lie in the level of effort but rather in potential misalignments in the direction and method of your...

Want to break through the salary bottleneck and earn your first pot of gold early? Online entrepreneurship is undoubtedly the top choice for many pursuing dreams and financial freedom. However, how to find your positioning in a competitive market and effectively take the first step is often the most confusing...

In the age of information overload, why is brand planning more important than ever? Imagine: When you open your eyes in the morning, do you reach for an Apple or a Samsung phone? While brushing your teeth, do you choose Colgate or Darlie toothpaste? And before heading out, do you...

In an increasingly competitive market, how can you identify the potential needs of a cold prospect, gradually build mutual trust, and eventually close the deal? This is a core skill every business must master. However, this path is not only filled with challenges, but it also requires a clear, well-rounded...

In today’s digital era of information overload, brands must find ways to effectively reach their target audience in the shortest possible time. As consumers become increasingly immune—even resistant—to traditional advertising, personal recommendations have become the most valuable marketing asset. This is the core reason why Word-of-Mouth Marketing (WOM) is so...

In today's increasingly competitive retail landscape, for a brand to stand out, it requires more than just products and prices; it needs to get closer to customers and capture their attention. WhatsApp is precisely this critical touchpoint! For many retail brands, WhatsApp is not merely a chat tool but an...

On the entrepreneurial journey, a brilliant idea is crucial, yet the lack of startup capital and professional guidance often poses the greatest challenge for young entrepreneurs. The Cyberport Creative Micro Fund (CCMF), as one of Hong Kong's most representative early-stage support programmes, not only provides essential seed funding but, more...

In today’s rapidly changing world, more and more people find themselves thinking, “I want to start a business.” Yet almost immediately, another, louder voice emerges: “But…I don’t know anything!” If this sounds like the conversation you’ve been having with yourself lately, this guide was written for you. Many people get...

In an era of market saturation, fickle consumer behavior, and intense competition, traditional business concepts often fall short. Succeeding in business has become increasingly challenging. Yet, some individuals manage to thrive in these red oceans. Their success is no accident; it stems from mastering an unusual form of "business alchemy"—the...

With rapid technological innovation and shifting social structures, Hong Kong consumers are no longer satisfied with traditional retail models. They now demand more personalized, sustainable, and experiencedriven consumption journeys. For brands to remain competitive, it is not enough to simply understand trends—they must also know how to translate insights into...