Author: admin

In today's competitive business landscape plagued by product homogenization, acquiring new customers is like casting a net in the vast ocean—requiring immense investments of manpower, resources, and capital. In contrast, transforming new customers into repeat clients and ultimately cultivating them into loyal brand advocates is akin to nurturing a well-stocked...

In today’s business environment, many aspire to achieve their "first bucket of gold" through entrepreneurship. Establishing a company in Hong Kong not only allows individuals to realize their personal value but also serves as a bridge to the global market. At HONIK Biz, we focus on the needs and plans...

Whether negotiating prices with suppliers, finalizing contracts with clients, or allocating resources with partners, business negotiation is not merely a transactional process—it is a psychological and strategic game. While conventional approaches often emphasize "win-win outcomes" or "dominant control," these methods can sometimes lead to impasses in practice. This article challenges...

An increasing number of consumers are accustomed to online shopping, prompting countless businesses to accelerate their expansion into e-commerce. Suddenly, brand websites are springing up like mushrooms, as if having a website is equivalent to holding a "golden key" to success. However, in practice, many merchants find themselves facing a...

Hong Kong, the "Pearl of the Orient," has long been recognized as an international commercial hub favored by global entrepreneurs and investors. Its low-tax regime, free-market economic policies, and robust legal system create a unique business environment. For startups, multinational corporations, and SMEs alike, incorporating a company in Hong Kong...

Faced with a progressively saturated local market, a growing number of SMEs in Hong Kong are turning their attention to the vast potential of the Mainland market for survival and growth. However, how can businesses break through bottlenecks and successfully expand in this new terrain filled with both opportunities and...

China's mainland e-commerce retail market is developing at a remarkable pace, establishing itself as the world's most potent growth engine. A 2024 HKTDC Research survey indicates that the online shopping demand from mainland middle-class and above consumers continues to expand, presenting unprecedented opportunities for Hong Kong businesses. However, while this...

"Location, location, location." This time-honored business adage underscores the critical importance of site selection for a store’s success. A store’s address is not merely a place of operation—it is a key determinant of foot traffic, brand visibility, and revenue potential. Unfortunately, many entrepreneurs focus intensely on their products and services...

In today’s fiercely competitive business environment, the survival strategy of enterprises has shifted from “waiting for opportunities” to “proactive hunting.” With rising customer acquisition costs and intensifying homogeneous competition, precisely identifying new clients and establishing long-term collaborations have become crucial to corporate sustainability. Business Development (BD) serves as a core...

In an age of information overload, consumer attention has become the scarcest resource. While most brands are clamoring to capture our senses through every possible channel, a counterintuitive trend is quietly emerging: those that choose silence, take a step back, or appear to “not sell” are stirring even stronger market...