Category: Biz

In an increasingly competitive market, how can you identify the potential needs of a cold prospect, gradually build mutual trust, and eventually close the deal? This is a core skill every business must master. However, this path is not only filled with challenges, but it also requires a clear, well-rounded...

In today’s digital era of information overload, brands must find ways to effectively reach their target audience in the shortest possible time. As consumers become increasingly immune—even resistant—to traditional advertising, personal recommendations have become the most valuable marketing asset. This is the core reason why Word-of-Mouth Marketing (WOM) is so...

In today's increasingly competitive retail landscape, for a brand to stand out, it requires more than just products and prices; it needs to get closer to customers and capture their attention. WhatsApp is precisely this critical touchpoint! For many retail brands, WhatsApp is not merely a chat tool but an...

On the entrepreneurial journey, a brilliant idea is crucial, yet the lack of startup capital and professional guidance often poses the greatest challenge for young entrepreneurs. The Cyberport Creative Micro Fund (CCMF), as one of Hong Kong's most representative early-stage support programmes, not only provides essential seed funding but, more...

In today’s rapidly changing world, more and more people find themselves thinking, “I want to start a business.” Yet almost immediately, another, louder voice emerges: “But…I don’t know anything!” If this sounds like the conversation you’ve been having with yourself lately, this guide was written for you. Many people get...

In an era of market saturation, fickle consumer behavior, and intense competition, traditional business concepts often fall short. Succeeding in business has become increasingly challenging. Yet, some individuals manage to thrive in these red oceans. Their success is no accident; it stems from mastering an unusual form of "business alchemy"—the...

With rapid technological innovation and shifting social structures, Hong Kong consumers are no longer satisfied with traditional retail models. They now demand more personalized, sustainable, and experiencedriven consumption journeys. For brands to remain competitive, it is not enough to simply understand trends—they must also know how to translate insights into...

life, building a personal brand transitions from a nice-to-have option to an essential requirement for career survival and self-fulfillment. Your personal brand acts as an intangible business card, not only determining how the world perceives you but also silently filtering for and attracting opportunities that resonate with your frequency. What...

In today's highly competitive and rapidly evolving business landscape, innovation and market transformation capabilities are crucial for enterprises to stand out and achieve sustainable development. The Enterprise Support Scheme (ESS), launched under Hong Kong's Innovation and Technology Fund (ITF), serves as a timely catalyst, acting as a key driver for...

In this digitally-driven era, digital transformation is no longer an option but a necessity for businesses to remain competitive and ensure survival and growth. This is especially true in Hong Kong, an international business hub, where digitalization is not only key to keeping pace with global trends but also a...